seo

Drastic SEO Changes Expected in 2018

The world of SEO keeps changing every year, and new trends are experienced. The strategies that used to work in the past few years are no longer working today. It is important to stay updated on the new strategies to keep your business ahead.

In the modern day, you have to keep up with the trends so that your business can compete with the other businesses. SEO experts at https://seoagencyedinburgh.co.uk/ all always informed of the new trends and they will help you in taking your business to the next level.

Top SEO trends 2018

More videos

The modern internet users are not interested in reading longseo paragraphs. Today, people prefer to watch videos instead of reading long paragraphs. You need to include more videos on your website to take care of the internet users. This does not mean that you should ignore the use of text altogether. It is important to include text on your website. However, remember to make your text short and readable by separating the text.

Voice search

Long gone are the days when the only way to find information was through typing some words on the search engine. The search engines are now evolving and to take care of the voice search. People who are not able to type on the computer can still use the internet service and get responses for whatever they are searching. You need to include the voice search option on your website to take care of this new SEO trend.

Local SEO

Local businesses should now strive to adopt SEO in 2018. Global SEO still works, but local SEO is the most option for local businesses operating in various cities of the world. With local SEO your business will be listed on the search engine and it will be easy for customers to find you. When customers are looking for a local business the first place that they search is the internet. Local SEO will help in listing your business address and also contact details.

Mobile friendly website

The push for a mobile-friendly website has been there in theseo past few years, but now it is even intensifying. Web designers now create mobile-friendly websites before they think about the desktop. This is different from the past years where people were creating desktop versions and later creating mobile versions. It is now a reality that the mobile internet users have been given priority.


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Tips To Mastering Franchise SEO And Content Management

Making your business a franchise and branching out is one of the ways to increase your revenue and grow your brand. However, this is not without a lot of work. In this case, you are dealing with different locations, managers, and staff, but one budget.

Although you may have a good plan on how to deal with such issues, online marketing, and SEO fall into a different place. Will you be managing SEO at national or branch level? Should you leave it to franchisees?

Tips for franchise SEO and content management

gwedcg7wehd8i2i22Managing SEO refers to optimizing different websites to boost your rankings. This can be quite confusing since various franchise branches might be providing different products, and have a unique target market. Thus, they must differ as far as local SEO is concerned. Experts understand that creating an SEO strategy for franchises is quite different from other normal businesses. The following are some steps to consider:

Number of websites

You need to determine if you will have a single website or several of them. It is advisable to have a single website for the whole company and then dedicated pages of the branches or locations. The pages should also have contact details of the branches. However, if you offer different products, it is advisable to create a few websites.

Self-competition

You need to avoid your franchisees competing against each other. Moreover, they should not overlap when it comes to promotion and content management. If every branch decides to do its own SEO, you are likely to have serious problems with organization and communication. It does not matter how sound your strategy is.

SEO agency

tg3erdfvh8edrf9i22Choose whether you should hire an SEO company or an expert. You can also leave them to manage your entire brands. Hiring an agency for each branch is going to expensive and tough. Thus, it is helpful to hire a single company to work with your whole brand. In this way, you avoid overlap discussed above.

Budget

This is another major concerned when it comes to creating SEO strategy for franchise companies. It is affordable to hire an expert or single agency as opposed to hiring many professionals. By organizing your strategy, you are sure to get a great deal. Remember that SEO keeps changing, and it is never going to be a simple task.