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Tips To Mastering Franchise SEO And Content Management

Making your business a franchise and branching out is one of the ways to increase your revenue and grow your brand. However, this is not without a lot of work. In this case, you are dealing with different locations, managers, and staff, but one budget.

Although you may have a good plan on how to deal with such issues, online marketing, and SEO fall into a different place. Will you be managing SEO at national or branch level? Should you leave it to franchisees?

Tips for franchise SEO and content management

gwedcg7wehd8i2i22Managing SEO refers to optimizing different websites to boost your rankings. This can be quite confusing since various franchise branches might be providing different products, and have a unique target market. Thus, they must differ as far as local SEO is concerned. Experts understand that creating an SEO strategy for franchises is quite different from other normal businesses. The following are some steps to consider:

Number of websites

You need to determine if you will have a single website or several of them. It is advisable to have a single website for the whole company and then dedicated pages of the branches or locations. The pages should also have contact details of the branches. However, if you offer different products, it is advisable to create a few websites.

Self-competition

You need to avoid your franchisees competing against each other. Moreover, they should not overlap when it comes to promotion and content management. If every branch decides to do its own SEO, you are likely to have serious problems with organization and communication. It does not matter how sound your strategy is.

SEO agency

tg3erdfvh8edrf9i22Choose whether you should hire an SEO company or an expert. You can also leave them to manage your entire brands. Hiring an agency for each branch is going to expensive and tough. Thus, it is helpful to hire a single company to work with your whole brand. In this way, you avoid overlap discussed above.

Budget

This is another major concerned when it comes to creating SEO strategy for franchise companies. It is affordable to hire an expert or single agency as opposed to hiring many professionals. By organizing your strategy, you are sure to get a great deal. Remember that SEO keeps changing, and it is never going to be a simple task.


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Tips For Hiring The Best SEO Firm

The internet is the first place where most people are turning to for information. If you are a business owner, have a company and are a brand by yourself, there is a need that one has visibility on the web. This is because to people such companies and business become more credible if their information can be found online. This is the reason why many people are turning to SEO firms to provide strategies that will assist on their online presence. Likewise one does not just hire any SEO firm, but they should go for the best. Hence if one is looking for the best SEO firm to hire below are some tips.

Hiring The Best SEO Firm

Determine your need

As a company, it is essential that one determines what their need is. Research has to be done ahjahahjahaahto find out what it is you want the SEO firm to do in order to communicate expectations and objectives and to measure results. Do you want an audit of your SEO strategies from an SEO Website Analyser that will determine what you need to do, do you want to build links and get content marketing. Are you looking to redesigning your website to make it more user-friendly. Do you want on going SEO service that will ensure your company remains on the top of search engine searches? Knowing your need will aid in expressing what your goal is.

Experience is necessary

This is a key factor. SEO skills are built over time for one to become an expert and deliver results. There is an assurance in getting a firm that has been in the industry for a while and has staff who are experienced. This will guarantee delivery of results.

References of work done before

Be sure to as for references and a portfolio of previous work the company has done. This should be work that is similar to the field your business operates in. This will help showcase the work they have done and the results that were achieved and how long it took to get them.

Communication and reports

Another key tip that one needs to know when hiring the best SEO firm is that such an agency will have a clear policy on how they do their communication and reporting to their clients. They will have a structure of giving progressive reports of the strategies that are being implemented, the results that have been achieved so far and what they expect to do.

Cost

sjksjsksjsjssjThe best SEO firms will give their terms and policy of charges and cost. Firms will vary on how they charge some will charge per project while others may have a fixed rate. Be sure to know what are the terms. Finally, the best SEO firm will ensure to have a written contract with their clients. This will stipulate the project being done, timelines and cost.