Tips To Mastering Franchise SEO And Content Management

Making your business a franchise and branching out is one of the ways to increase your revenue and grow your brand. However, this is not without a lot of work. In this case, you are dealing with different locations, managers, and staff, but one budget.

Although you may have a good plan on how to deal with such issues, online marketing, and SEO fall into a different place. Will you be managing SEO at national or branch level? Should you leave it to franchisees?

Tips for franchise SEO and content management

seo servicesManaging SEO refers to optimizing different websites to boost your rankings. This can be quite confusing since various franchise branches might be providing different products, and have a unique target market. Thus, they must differ as far as local SEO is concerned. Experts understand that creating an SEO strategy for franchises is quite different from other normal businesses. The following are some steps to consider:

Number of websites

You need to determine if you will have a single website or several of them. It is advisable to have a single website for the whole company and then dedicated pages of the branches or locations. The pages should also have contact details of the branches. However, if you offer different products, it is advisable to create a few websites.


You need to avoid your franchisees competing against each other. Moreover, they should not overlap when it comes to promotion and content management. If every branch decides to do its own SEO, you are likely to have serious problems with organization and communication. It does not matter how sound your strategy is.

SEO agency

SEO agencyChoose whether you should hire an SEO company or an expert. You can also leave them to manage your entire brands. Hiring an agency for each branch is going to expensive and tough. Thus, it is helpful to hire a single company to work with your whole brand. In this way, you avoid overlap discussed above.


This is another major concerned when it comes to creating SEO strategy for franchise companies. It is affordable to hire an expert or single agency as opposed to hiring many professionals. By organizing your strategy, you are sure to get a great deal. Remember that SEO keeps changing, and it is never going to be a simple task.

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Benefits Of Internet Marketing

Internet marketing can be the game changer in increasing the sales of any company. This can be attributed to the digital nature of the world that we live in. Nowadays, almost every aspect of most of the individuals at some point is connected to the internet. This can be confirmed by the amount of social interaction that people engage in a day.

It is no secret that more and more people are spending their time on the net. This calls for companies to focus their marketing initiatives online in a higher percentage, this is because the majority of their customers are accessible through online platforms. But, there are those skeptics who insist that using the traditional marketing methods is the way to go.

Though this may hold some truth to some extent, let us look at some of the benefits that internet marketing can offer to an individual:

Advantages of internet marketing

It transcends barriers


This is one of the most obvious advantages of using internet marketing. When you put internet marketing into use, your business will be able to be visible in markets that you could not reach before. With a click of a button, you will be able to reach a person who is in the furthest corner of the world. This form of marketing is not bound by geographical barriers as everything is done online. Customers who are in far fledged areas can see your products. This is why you are encouraged to market your business online if you want it to grow quickly.

Cheaper cost

The cost of marketing a business online is significantly cheaper as compared to this other marketing methods. Since everything is conducted digitally. If you want to launch a campaign, design a product pamphlet and disseminate it through the various social platforms that are available is a matter of pointing and clicking, and all is done. Here you need minimal manpower, and this significantly reduces the cost of manpower. It is also possible to sell your products online, hence minimizing the cost of transport drastically.

Ease of data gathering

For effective marketing, first, identify which niche your business caters for. Establish which type of customers have the highest demand for your products. To achieve that, you must gather pertinent data about your customers, what better way to do it than over the internet. Gathering this information over the internet is very easy more especially with the use of data forms.

Gives one a personalized sale experience

Everybody has been a customer at a given point. A customer always wants to feel that they are the sole focus of the company as they are making the decision to make a purchase. Every customer wants to be treated as the most important customer, how best to achieve this other than internet marketing. Here one can receive a personalized customer sales experience. This creates a sense of personal importance to a customer.

Allows better customer interaction

woman in front of laptopInternet marketing allows one to market their business and products while interacting with them at a personal level. Because of the level of accessibility that the internet offers, you can interact with them both before and after the sales process. This makes the customer feel that they are interacting with a real human.