Making your business a franchise and branching out is one of the ways to increase your revenue and grow your brand. However, this is not without a lot of work. In this case, you are dealing with different locations, managers, and staff, but one budget.
Although you may have a good plan on how to deal with such issues, online marketing, and SEO fall into a different place. Will you be managing SEO at national or branch level? Should you leave it to franchisees?
Tips for franchise SEO and content management
Managing SEO refers to optimizing different websites to boost your rankings. This can be quite confusing since various franchise branches might be providing different products, and have a unique target market. Thus, they must differ as far as local SEO is concerned. Experts understand that creating an SEO strategy for franchises is quite different from other normal businesses. The following are some steps to consider:
Number of websites
You need to determine if you will have a single website or several of them. It is advisable to have a single website for the whole company and then dedicated pages of the branches or locations. The pages should also have contact details of the branches. However, if you offer different products, it is advisable to create a few websites.
You need to avoid your franchisees competing against each other. Moreover, they should not overlap when it comes to promotion and content management. If every branch decides to do its own SEO, you are likely to have serious problems with organization and communication. It does not matter how sound your strategy is.
Choose whether you should hire an SEO company or an expert. You can also leave them to manage your entire brands. Hiring an agency for each branch is going to expensive and tough. Thus, it is helpful to hire a single company to work with your whole brand. In this way, you avoid overlap discussed above.
This is another major concerned when it comes to creating SEO strategy for franchise companies. It is affordable to hire an expert or single agency as opposed to hiring many professionals. By organizing your strategy, you are sure to get a great deal. Remember that SEO keeps changing, and it is never going to be a simple task.